The B2B market is changing: professional customers are now looking for a simple and intuitive shopping experience, like in B2C. According to Magento, 93% of B2B customers prefer to search for information on supplier sites and shop online. Faced with this observation, Adobe’s open source CMS decided to facilitate the management of B2B stores when version 2.2 was released in late 2017.
Since then, the possibilities offered by Magento B2B have continued to evolve to offer unprecedented shopping paths and merchant experiences. Focus on the 6 benefits of building your B2B store with Magento.
1. Enhance the shopping experience
Magento offers many features to enhance the shopping experience for business customers.
The platform therefore offers many payment options for customers: credit card, bank transfer, installment payment and many other payment methods.
Everything is done to ensure a smooth shopping experience for the customer, including the ability to place quick orders with SKU codes, upload CSV files, or even select products from the vendor’s predefined shopping lists. An assisted selling feature also allows the admin to create orders directly for the customers.
Magento 2 also offers a chat setup to offer live support to your customers.
Read also : The 6 main challenges of a B2B seller
2. Provide fully customized offers
With Magento B2B you have the possibility to segment your customers and your contents to present customized catalogs and prices.
Thanks to this powerful segmentation system offered by the CMS, you can present content adapted to the needs of your customers, based on their profile. Create targeted commercial offers and promotions and view them following the segmentation rules you have defined to be as close as possible to your target’s expectations!
Magento E-commerce offers a multi-brand solution to offer differentiated content to individuals and companies, while benefiting from centralized commercial management. This will allow you, for example, to display merchandising offers for your professional customers, to adapt prices, catalog, etc.
Read also : B2B: 5 SEO strategies to implement
3. Easily create targeted content
The Magento 2 interface has been designed so that you can easily create content on your store: products, merchandise or even articles and information pages to support your customers in their purchasing process. Thanks to its drag and drop system, you don’t have to rely on your technical team to create new pages.
This system allows you to easily create targeted content adapted to your different customer segments, but also to write pages optimized for natural references and improve the SEO of your e-commerce site.
4. Increase the visibility of your products on search engines
With its simplified content creation system mentioned above, the open source CMS makes it easy to refer your products and, more generally, your store. Also, the Magento market listings many expansions to help you improve the SEO of your e-commerce.
For instance, SEO reload displays an SEO score on the product sheets and tips to improve this score. The plug-in Rich fragmentson the other hand, organize your store information in a way that makes it easier for you to view your content in the zero position on Google.
But these extensions do not exclude the implementation of more technical actions such as the GZIP compression to speed up the loading of your pages or the relative construction of your URLs to avoid the duplicate content. These SEO optimizations aren’t always implemented on sites and can earn you some search engine rankings against less demanding competitors. feel free to have your store checked by experienced Magento 2 professionals to identify what actions to take to improve the natural referencing of your site.
5. Facilitate sales administration
Track and manage your actions in real time via the Magento B2B admin interface. Thanks to its many integrated management tools, sales administration is centralized:
- Ability to set rules to optimize processing costs and delivery times
- Centralization of inventory and order management for a global view of all sales channels
- Integrated online quotation and rate negotiation tools
Magento has many turnkey extensions to add the business features you want. Its API allows you to easily integrate your store with your back-end management systems to facilitate the transfer of information between your various management tools.
6. Protect your e-commerce site
Magento attaches particular importance to the security of its online stores. To avoid any harmful action against the owners of e-commerce sites created with Magento, the CMS has implemented several actions:
- strong passwords
- limitation of access and authorizations
- creating a random admin URI for each site
- protection from XSS attacks
- clickjacking protection
- etc
Adobe also offers Magento users access to the service Magento Security Scan, a security risk and malware monitoring tool. This service alerts the site administrator in the event of a security breach or malicious action on the site.
But Magento security isn’t all about hacks or malware. The platform also strives to internally protect its customers’ customers from malicious actions.
Therefore, your B2B customers have the ability to personally manage accounts in relation to their company to ensure the internal purchasing process. The customer, by specifying specific roles and access to the various buyers in the company, ensures that purchases are made by employees with the necessary authorization. He can also consult the history of orders, quotes, credit notes and invoices attached to his various buyers and set up an automatic order approval process based on his preferences.
In the Magento versions it has integrated many features to facilitate the management of a B2B store. By offering your professional customers an online sales site that suits their needs, you ensure a smoother shopping experience. There is no doubt that your site’s professionalism and personalized offers will seduce your customers and help you retain them.