The mobile phone is an essential tool today. In the world, almost 1 in 3 people own a smartphone. In France, the combination of smartphones and tablets creates new expectations among consumers, most of the time oriented towards immediacy, ease of use and abundance of the offer. The mobile application meets its criteria and offers features that are highly appreciated by the population.
Why create a mobile app?
Create a mobile app from A to Z responds to an evolution linked to the digital revolution.
The continued rise of the mobile application market
This is a market that has experienced incredible growth over the past few years. The reasons are on the one hand the high penetration rate of smartphones, virtual reality and connected objects that involve the use of mobile apps.
A very large number of connections are made on the internet and many studies indicate a turnover of around $ 110 billion in 2021. There is a renewed interest in gaming apps, creative apps for photos or videos, etc.
E-commerce is positioning itself on this evolution and expects a strong push on the app market in the years to come.
The paid mobile app looks a bit like the Holy Grail. The amounts of possible income are very important. There are 4 types of revenue generating apps.
- The paid application with subscription payment,
- The in-app payment that corresponds to the purchase of services. The user activates with his purchase a service that the application will provide. (example: the user buys lives for a game application),
- E-commerce is the purchase of physical goods through an application,
- Advertising is another type of mobile application that will create revenue. The more your app is downloaded and used, the more offers you will have from advertisers to whom you can sell space on your screens and displays.
You have a mobile app building project
You want to create a mobile application from A to Z, you will have to put your ideas to realize your project in the best conditions.
Study your resources?
We will not talk about budget in this part, but about human resources. Who will take care of development support?
Who is chosen must be motivated and have some notions relating to development, namely:
- web culture
- Notions of code and integration
- Some basics of UX and ergonomics
Determine the needs of your customers
In this mission, you have to make your characters. Highlight the typical profile of your customers or potential customers.
It is important to know who to contact to set up a suitable application, with high added value compared to the competition.
This part is a bit long, but very interesting and above all necessary. Analyze your competitors. Download the apps, test them and write down anything that could be improved.
IMPORTANT: Look carefully at the reviews, this is where you can draw to set up a powerful tool. Find out what features users lack and what they love.
Write down the goals you want to achieve with your mobile app
Not everyone creates a mobile application for the same reasons. To be sure you are achieving your goals, you must first define them:
- Do you want to retain your customers?
- Do you want to acquire new customers?
- You want to show a brand image at the forefront of innovation
Only you can set your goals. This is important, because the features you develop will have a direct link to these choices.
Establish a budget
Creating a mobile application from A to Z can have a significant cost depending on whether you decide to develop it in-house or if you use a web agency. You also have the opportunity to contact a “freelancer” who can offer less expensive solutions because he does not have a structure to manage. Prices are included
- and more depending on the contracts.
Determine the business model of your mobile application
This part will be directly related to the goals you want to follow. There are several possible models:
- The free mobile application
Also called “freemium”. It offers free basic features and also offers more advanced and paid features. It is a very present model in the market, because people can test before going further. It is reassuring.
We also find the application with advertising. These are the advertisements that pay the person who created the app.
- The paid mobile application.
Unless your brand is already very popular, to launch a paid app you have to plan a substantial budget, because you will have to demonstrate the interest of your tool without going through the testing phase …
Advertisements in print, commercials quickly increase costs.
Start by setting up your project, budget and see!
The stages of creating a mobile application
The first part of creating your mobile application is finished, you can get to the heart of the matter. Whether you choose to create a native or hybrid application, on iOs or Android, the principle remains the same. The choice of platform will obviously affect the development and publication phases of your app. But to design it, the steps are the same regardless of the platform.
As with any project, it is important to start from the beginning and write down the specifications. This is a crucial step in creating your mobile application, but one that can seem laborious.
It must include:
- The presentation of the topic
- Information about your business
- Information about your products, services
- Targeted goals
- Detail the features you want to develop
- Which business model is chosen?
- Talk about your competitors
- Highlight the constraints
- Indicate your budget and the deadlines you want to reach.
Now let’s move on to the development part: follow the guide!
Prototyping of mobile apps
This is the incomplete design part of the app. This is a step that should be used to test the use before the final realization. It’s kind of an interactive model. It will be used to check useful or not useful features, among other things.
UX and graphics
The graphics used for your mobile app interface are important because your project is likely to be successful or not. You need to establish a graphic charter and then choose a UX design that suits your project and target.
Know : The term UX (User eXperience) designates the experience that the user experiences with respect to an interface, a tablet, a service, etc. In the field of mobile applications, UX design is most commonly used to name the quality user experience related to the application interface.
This is the part that can give you the most difficulty. The time for development has come. This is a boring part that requires attention and some knowledge. Use Agile mode by implementing the User Story Map technique. It is a technique that gives the possibility to launch your application with the basic functionalities, to test it with the public and then to bring the useful functionalities.
Track your app performance
Monitoring for mobile applications offers the ability to analyze the behaviors of your users and monitor the performance of your application. Before launching your mobile app for the general public, get a tracking tool like Google Analytics or Mobile App Analytics GA to analyze the EX and the customer journey.
The trial version
It is also called the beta version. It is intended for users who are used to buying everything new or for your brand ambassadors. It gives you the ability to identify problems and other pain points faced by people using your mobile app.
Get your app certified by download platforms
When looking for a mobile application, your first instinct is to go to a Play Store or an App Store. This is why it is important to propose your application to try to have it referenced on your stores.
Promote your mobile app
You have developed your application. You are proud of it and it looks well done to you. If no one is aware of its existence, it may not be as successful. Communication is very important. Find ways to promote your app and encourage users to keep using it.
Many means are at your disposal to launch your application. Here are some of them:
The essential channel of our time. Distribute your communication on networks such as Facebook, Instagram, LinkedIn, Twitter … depending on the target you want to reach.
The landing page is a place that Internet users arrive after clicking on an external link. This type of page can be created to produce a newsletter, but also communication information. In the case of your application, you can create this page to explain the operation and functionality of your mobile application.
Contact journalists who can interview you. This allows you to talk about your app.
You can use advertising campaigns (social networks, posters, etc.) to gain visibility.
Advise : Don’t waste time broadcasting on all channels. This may be less productive than expected. Analyze your target and select the right promotional tools.
Our tip for building a mobile application from A to Z
Consider testing your application on the market. You can do this by quickly launching your application and analyzing the fallout. Depending on the choice of the store on which you will publish your app, the Apple Store for iOs or the Play Store for Android, the target will not be quite the same.
Ask users for feedback. Reviews are very important and will allow you to tweak your app so that the user experience is the best it can be.
You will be able to develop the missing features as you get feedback from users.
Regardless of whether they come out positive or negative, reviews are an amazing source for improving your mobile app and making it a success.
Finally, offer regular updates. This helps improve the app, solve problems.