Learning how to market a product can help you quickly increase sales for your online store.
When you start mastering how to sell a product on the web, you give your business a chance to be successful. This requires understanding your target audience and marketing your product to them.
In this article, you will find 5 effective marketing tips to promote your business online.
1. Know your target audience
It goes without saying that you need to know your audience before you can sell them your product. Before launching your online store or a new product, study the market and the competition. This research will not only identify potential audiences but also other sellers of similar products, how they market them, and whether or not the market is saturated.
Once you know the audience you want to target, you can plan how to market your product.
Look at your target’s behavior – the websites they spend time on. Know their social platforms, how and why they use these social media. Finally, think about how to stand out from the competition. It could use a less formal tone on your website, creating a “mascot” that your audience will like …
Read also: 8 mistakes you shouldn’t make during market research
2. Find influencers
the influencer marketing can increase your online sales when you don’t have a large audience.
Finding the right influencers to partner with can be tricky for a newcomer. Have you determined your goal? You shouldn’t have a problem finding the influencers your target is following.
Once you have established your list of influencers, you will need to analyze them a bit. Are the comments about the influencer or the product? Is the position very busy? Does the same brand regularly promote their product to this influencer? If so, it’s probably because he’s able to convert his audience.
Some influencers charge (expensive) brands, but generate few sales. Try to find an influencer who has at least 100,000 fans – below the conversion rate won’t be good unless it’s an ultra-niche market.
3. Monetize your contests
The competition they are generally overlooked as a source of income for your website. Whether you’re a blogger or run an online store, contests can be a great way to increase your revenue per user. However, you need to know which platform you will be using.
Facebook, for example, doesn’t allow you to capture attendee emails. However, by asking attendees to leave their address, you can continue to search for people on your mailing list who have signed up in the hope that they will win.
Not winning can be disappointing – fortunately there is an easy solution. When you email people who haven’t won a prize, tell them they’ve won a consolation prize. This consolation prize can be a gift certificate of a few euros, subject to a minimum purchase. So everyone wins: those who thought they didn’t win anything and you who make additional sales.
4. Reuse customer generated content
As your brand grows in popularity, your customers will start sharing photos of your products. Add photos of your customers to your website or repost them on your social media and tag them. When a new customer visits your website, if they see a photo of a customer who shared it, they will be more likely to buy – others have bought from your store and liked the product enough to share their photos.
Some customers may also leave a photo review, which you can also use on your social networks. This allows you to present your product from different angles and with different photos, without having to invest in anything else product photography.
Warning: if you decide to post their photos on social media, don’t forget to ask for their permission and credit them.
5. Guest blog
You can promote your business by writing content for other blogs. You will take care of having a link to your website or product in the article or author’s bio. By blogging as a guest, you share your experience with other people, which reinforces your status as an expert.
The key to monetizing your guest post traffic is having a remarketing system. So, if someone lands on your website and doesn’t buy immediately, you can keep referring them.
Make sure you choose sites that are relevant and complementary to yours. For “relevant”, think of a site that specializes in your field, but without an online store. A complementary site would rather be a site with a similar audience, but one that sells different products, such as a sunglasses shop, in partnership with a sunscreen brand. Guest blogging is one of the ways you can build relationships that can help you in the long run.
If you don’t have enough internal resources to perform all of these actions, reach out to specialists in community management, marketing, and writing by posting an ad on codeur.com.
5 fundamental principles to sell more
Do you have an online store and would like to boost your business?
If it exists multiple tactics that e-merchants can use to grow and increase your sales, sometimes you need to focus on a few fundamentals.
Here are 5 essential principles for winning new customers and boosting your e-commerce site.
1. The principle of urgency
The principle of urgency is widely used, because they encourages buying impulse. The latter encourages consumers to buy a product without thinking too much about it.
This key element of e-commerce is found in particular in the areas of health, wellness and nutrition. The message often encourages potential customers to take care of themselves quickly: protect themselves from germs before winter, prepare to wear a bikini, etc.
The principle of urgency is also used during ephemeral promotions and flash sales. We then focus on the rarity of the event and the need to buy quickly to take advantage of the current offers and advantageous rates. Very often the urgency is characterized by a countdown in red letters that “hurry” the consumer.
Read also: 5 Price Reduction Strategies To Increase Your Sales
2. The principle of scarcity
Sell, the principle of scarcity it is also recommended. It can take on different formats. For example, you can choose to cut back on supplies and create a shortage (a technique proven by Apple).
We can also offer a limited series, a special edition or even a numbered collection. The goal is for the buyer to decide quickly and for this he must think of an agreement!
the Black Friday perfectly illustrates the principle of scarcity. After Thanksgiving, a day is dedicated to the very important and limited sales that mark the beginning of Christmas shopping at the end of the year.
3. The principle of exclusivity
the principle of exclusivity allows you to sell but also to improve the relationship with the customer. With this sales technique, you can offer a product or offer to a few customers to thank them for their loyalty.
It is also possible to create bespoke offers so that customers who own certain products can benefit from related items or associated services. For example, you can create a video game exclusive for all customers who have purchased a game console from you!
4. The principle of reciprocity
Often used to present a product, the principle of reciprocity is based on the generosity of consumers.
The goal here is to sell by offering, initially, a product or sample. The consumer will then have a good chance of buying from you.
The principle of reciprocity is widely applied at parties or seasonal events. For example, we can send chocolate samples before Christmas and count on our customers to offer these same chocolates during the holidays.
5. The principle of commitment
the commitment principle it also puts the customer at the center of concerns.
You can choose to guarantee all its products for 2 years, instead of one year, or even guarantee the exchange or refund of the goods. Prices for services can also be limited.
Here, the goal is to offer consumers an advantage in order to guarantee their loyalty.
You can apply one or more principles to sell more, but keep in mind that the goal is to sell and thus optimize your turnover. You will need to choose the method that is right for your business and audience.
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